Goodwin believed that there was a specific trend among music videos. First of all is genre conventions. An example of this is seen in music videos. Dependent on the genre of music, it will follow different conventions.
An example of this would be the metal genre. represented in this case by Turisas's cover of boney m's rasputin.
This video has multiple metal conventions. This includes Such things as:
Stage/Narrative: Many metal videos offer a mix between a narrative story of some kind, (In this case a modern day rendition of Rasputin, the Russian leader who ws also an infamous womaniser.)
This is shown here this instance, between the narrative of the titular ''rasputin'' the man in blue and a lively stage performance by the band.
Theatrics:
Like quite a few metal bands, the band uses a theatrical style, a mixture of viking and body paint.
He also proposed that there was a link between lyrics and the content of the video itself. This can then lead to 3 outcomes: Illustrative, amplifying or contradicting. Illustrative is when the lyrics are descriptive of what is occuring in the video. Contradicting is when the lyrics oppose the video, for example a happy video going alongside depressive lyrics or vice versa. Amplifying is like illustrative, but to a greater extreme.
Also, as in Goodwin's theory, is the sense of voyeurism. There are many scantily clad women in this video, that we are viewing through the male gaze and its male point of view.
There are also multiple close ups of the bands, with them looking into into the camera flipping between the illusion they are playing in some form of club, and looking directly into the camera, thus reinforcing the idea of screens thus fully, completely completing Goodwins theory.
In the case of the above video, the lyrics are in accordance of illustration.
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