Constructing the advert

Constructing the advert

Constructing the advert was a long process that we found quite difficult. This was because we had very limited Photoshop skills, to fix this we needed to go back to it multiple times in order to get it to a reasonable standard and learn how to use Photoshop on the Macs. We think we've gotten better at using it, though we're still better on the PC's

To get inspiration for my magazine advert I looked at real adverts and the adverts from previous year groups. I saw that all of the adverts featured a qr code and a website, which mine did not so it looked unprofessional.
To make the advert better me and my group went and took some group photos for the main advert image, we then removed the background and placed the image onto a backdrop that matched the theme of the song. I then created a qr code and added a website to make it look like a REAL advert. However due to low production values, and an out of place background, (A road high shot), it still looks currently vastly subpar to an actual picture

Overall I feel that the magazine advert is okay. The band shot shows that the band doesn't take itself too seriously in contrast the background shows that the song covers a serious topic. There is an iTunes advertisement, QR code and a website link. If i were to do it again I would use a better font and maybe use a better band shot just to give it the "extra" bit of professionalism.

I would make the website a little smaller, as well as a change in font to be less obtrusive.

Editing the music video.

   

Editing the music video

Editing the music video was a long and tedious process. This was because we had to have so many cuts in order to fit the pacing of our song. This was okay it was just our lack of shots that made it difficult to stick to this fast pacing, because of this you do see some repeated shots in the finished products but we got away with it a little bit due to the repeated shots being mainly band room footage so it still looks natural.

Below is a photo of our chief editor doing the work.

When editing the video we had a play around with transitions and video effects to try and make our footage look a little more interesting, however when showing this to a small audience nobody liked the transitions and it looked as if it slowed down the pace of the editing whilst the some was very fast paced. We therefor decided that in our final piece we would have no video transitions or effects at all, this made our music video look a lot faster and more convincing as a music video.

Whilst editing our video we got a lot better at using the editing software which made the video look a lot smoother, this is because I learnt how to use all of the things that Adobe Premier Pro had to offer.
As a result we felt that the music video is very good and is the best product that I have made including last years thriller.

Overall I feel that our final product was very good, this is down to good shots and good editing. The music video would have been a lot better if we had more shot variation however this was not possible due to camera issues when filming and lack of time. If we had more time our final product could have been even better with a wide range of locations and more creativity, this had to be limited to to time and location constraints.

The video editing software that we used was Adobe Premier Pro as we were better as using it than final cut, and it's more practical as we had to hope our macs were free, whereas with the windows PC we could go on any free computer and continue.

Filming the music video

Filing the music video was a difficult and time consuming process. this was because it is hard to create a good music video that includes key conventions. We also had to overcome things such as weather and lighting difficulties as well as travelling to locations at a convenient time for everyone.

We also had to take in consideration how congested the place was as we didn't want random members of the public in our shots. Another difficulty was transporting the camera equipment, as we were travelling on crowded buses it became a nuisance to try and keep things such as the tripod out of peoples was.

   Though the equipment was good, both the camera and the tripod, we ended up needing some more footage, both for more variety and some of our previous shots were unusable. However, this lead to issues of it's own, Namely that the camera ran out of storage, and due to time constraints we had no more time to film. This can show in some points, since we have repeated band room footage. 

  On a less technical level, was the noise level. Due to the various noises of Dagenham, it made it sometimes difficult to lip synch, as it would be hard to hear the lyrics when they started and when they continued after pauses. However, even if the overall footage wasn't great, the lip synching came out pretty well.

Creating the digipak

 For our digipak, we ended up inspired by this digipak from the Gorillas. This is because it is simple, yet effective, using a variety of bright colours to garner attention. Due to our lack of skill when it comes to editing, a simple yet effective edit was what we needed.

  We took the pictures we needed with an iPhone camera. After some brief editing, we ended up with our final product.

Magazine Advert

This was our preliminary piece. Due to time and lack of research had it lacking in several features commonly seen on magazine adverts, such as QR codes, or any reviews.

Digipack

Music video: Rough cut

Music video rough cut, our preliminary video.

Storyboard/Animatic

  This is the animatic we made of our video.

Album art

Band: Bowers-Tripp house.
Album name: An old and worried face

 This is the album art I made. I achieved the cartoonish look through a mix of the lighting and sharpness, as well as  editing on the ''bands'' name and ''album'' name, in this case Bower-Tripp house, and the album of ''an old and worried.''

Digipack

    Digipacks are book-fold paperback or card stock outer binding, with one or more plastic trays capable of CD/DVD games attached to the inside, meaning the disc comes in a a plastic case.

   This is generally used for singles or special editions, and tall DVD digipacks is used as premium packaging for DVD/sets.

 What goes on a digipak?
Six Panels
Spine
Bar code
Track List
Disk impression
Membership postcard
Band info section
Free image

    





   This is the outline/ basis of the digipack that we will use when it comes to designing/making ours. The general outline would be something along the lines of a band member on each panel, and an edited back and front.


Here I analysed Emenim's 8 mile.





   

As you can see the disk follows the film like sense it's giving off, showing the singer on the disk.

The cover gives of an image of toughness, implying the album is going to contain some tough, gritty tracks, and clearly appealing to it's target audience

The back also gives off depressing vibes, hinting that the contents may have some slower more depressive themes in contrast to the normally fast, aggressive pace of the artidt.

foo fighters animatic

What did we have to do?

    We had to try and sketch a representation of the foo fighters pretender, and then take a photo and edit it into an animatic.


What we learned from doing this?

    We learned how to edit an animatic and editing techniques such as holding shots for the required period of time as well as put a side by side comparison of the actual video as well as timed shot.



How is editing  a music video different from editing a thriller?
The editing tends to be more rapid in a music video, and in the music video the edit goes along with the speed of the music, such as cutting with instrument intensity, as well as lyrics.

The brief

A2 Music Video - The Brief

Your task is to produce:

¡ A music ‘promo’ video

¡ Up to 5 minutes

¡ Either working on your own or in a group of up to four members

 You also need to produce:

¡ A ‘digipak’ for its release on DVD

¡ A magazine advertisement for the DVD

¡

Welcome post

Hello, My name is Darren Jefferd. This blog is where I will posting all the work for my A2 media studies. Enjoy.