Dyer believes that stars are a construct designed to appeal to a niche market or to the mass crowd. through mediums such as movie, television, magazine and music.
Dyer says the consumers prefer a actual, or ''real'' who aren't manufactured, which artists can then use as a selling point when they want to sell their work.
However according to dyers theory, Stars also influenced current ideologies and fashion choices. A good example would be Kanye Wests shutter shades a few years back.
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