Promotional music videos exist so that people will notice the song, increasing sales and publicity. As more and more people listen/buy the video, the company will make back the money they spent on the video in the first place.
This is just part of a multi-media campaign, the purpose of which is to get as much money as possible, across many media platforms, such as television, radio and video games. However films are one of the best ways to get across, epicially in a large blockbuster film. This is because when watching a film, people will also take note of the music involved and search more of it at a later date. This also works vice versa, as songs produced as advertisement for a movie can garner attention to the movie especially if it uses clips from the actual movie.
More examples can be seen in this powerpoint:
A good example of a promotional/promoted song would the spice girls. Here is the an example of wannabe
With this song this expresses, the groups emotions and personalities, with the way they dress and act, which would become a central part of their act for years to come.
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