Laura Mulvey film theory and gaze.

        Laura Mulvey claims that society is a patriarchal construct. This is reflected in modern media. especially in the modern media. She claimed that that cinema is respective of the state of todays society. To demonstrate this, she came up with the idea of the male gaze.

   The male gaze is when the camera is focused on the female body, treating it as an object of erotic desire. She claimed it was representative of modern society.

    She also believes in the triple gaze. This is where the camera focuses on a female figure in some way, which is then seen by the audience.

   This can be shown as below.


Audience  <---- Camera<------ Female figure.



   This can be seen in Rihanna's video shut up and drive.





   This can be seen at various points in the video that the video is made to focus on a male orientated audience.


    To begin with, even in an enviroment such as a garage, the women wear gratuitous clothing for the male gaze.

Further male gaze is evidenced is the fact that there are repeated shots of Rhianna in sexual poses.

   As you can see, the above pictures were taken from the favour of a male perspective, as you can see this is a prime example of male gaze, as Rihanna does provocative poses for the male audience,  which is then picked up by the camera and displayed much to the detriment of female audience members

  This is not just limited to music however. Mulvey's theories are also prevalent in movies as well. These can clearly be seen in the following clips from James Bond. 

   In the first video, Mulvey's theory of the male gaze is taken to literal extreme, with Brosnen looking at Berry through the binoculars, emerging from the water in a very sexual manner, for the entertainment of male members of the audience.

  Also seen in the second clip with Sean Connery watches Ursula come out the ocean. again primarily to appeal to male audiences. As with Laura's theory this brings home the fact that there is gratuitous sexualisation of women in the media.

Types of Bands: Organic and synthetic

When it comes to music producing records, there are two kinds of music, not in terms of genre, but in terms of production.

Organic:
  Organic bands are when the band ids in charge. They are in charge off the music they make, when they make it, and who with, It is then the record labels job to produce and market the music. With this, the bands are primary. A good example of this would be  the Beatles. One of the main marketing themes for them is the fact that are long knowing friends that formed themselves together.  This lead to production of such songs as yellow submarine, one of their most famous hits.
     

Synthetic:
   Synthetic bands are the opposite. Instead of the bands making the music, and he labels selling it, it is instead the labels looking for a hole in the market, or seeing what currently is trending well and making the most,, and then using bands to fill this hole, and make as much money in the process of doing so.  An example of this would be one direction a band pulled together by the industry after their stint on the x factor. This lead to the production of songs such as what makes you beautiful:
 
   

Record labels

   When it comes to the western music industry, there are 4 labels that stand over all the rest, commonly referred to as ''the majors''. These consist of:

Emi:


Sony music:


Universal:


And Warner bro's:


Major independent
   Within each of these are major independents, so called because, although they are independent, they are owned by the major companies above.  A few examples of this include:

RCA: Owned by Sony entertainment. RCA are the second oldest recording studio in the U.S, after Columbia, and is the oldest label in Canada. They are currently housing bands and singers such as Pitbull, ''Weird Al'' Yankovic and Shakira.



   Island: Owned by Universal. Island records claims to be one of the most prominent music records in the us, with 3 major branches in the US, UK, and Australia. the US roster has people such as Taio Cruz, The Vamps, while the UK roster has Nicki Minaj, U2 and Jessie J.

Independents;
    Independent studios are studios with little, if any connection to the major labels. They vastly differ in both size and services. While major studios will make billions every year and have many mainstream artists attached to them, independent labels will earn a fraction of that, with a handful of artists attached, few if any in the mainstream media.

History of pop music: Bing to Beatles.

Bing crosby
  Bing crosby was a musician between 1926 nd 1977, though he was most famous in the '30's-50's. He sung the single, ''white christmas'' 1942 which has been a christmas staple to this day.
 

   This is the first time fans heard him singing this song.

      He also appeared in several movies, which before the internet and the tv was one of the only ways to see a performer in action. Such performances Such as the ''Road to...'' series, including ''Road to Bali''and ''Road to Hong kong''. Most famously though is his ''holiday inn'' which is the first appearance of his single ''white christmas, as seen above

 Bing's musical style was Primarily Traditional pop, Jazz and vocals. Bing also set the industry standard for editing songs, using techniques oft used in motion pictures, including: Editing, time-shifting, and re-taking.

  He, along with Frank Sinatra, helped start the United Western Recorders music company that was one of the most successful record labels while it lasted.





Frank Sinatra:
   After Crosby began to get old, Sinatra took the scene. He used to release songs such as ''Fly me to the moon''.

   After Sinatra came Elvis, changing the leading genre changed from slow jazz to rock and roll.
A famous example of this is his suspicious minds
 


   


    Elvis was well received due to the fact that he was younger than Frank and Sinatra, and appeal

Blog 7 Spice girls/brand identity

  Promotional music videos exist so that people will notice the song, increasing sales and publicity. As more and more people listen/buy the video, the company will make back the money they spent on the video in the first place.
      This is just part of a multi-media campaign, the purpose of which is to get as much money as possible, across many media platforms, such as television, radio and video games. However films are one of the best ways to get across, epicially in a large blockbuster film. This is because when watching a film, people will also take note of the music involved and search more of it at a later date. This also works vice versa, as songs produced as advertisement for a movie can garner attention to the movie especially if it uses clips from the actual movie.

    More examples can be seen in this powerpoint:



  A good example of a promotional/promoted song would the spice girls. Here is the an example of wannabe


   
  With this song this expresses, the groups emotions and personalities, with the way they dress and act, which would become a central part of their act for years to come.

foo fighters animatic

What did we have to do?

    We had to try and sketch a representation of the foo fighters pretender, and then take a photo and edit it into an animatic.


What we learned from doing this?

    We learned how to edit an animatic and editing techniques such as holding shots for the required period of time as well as put a side by side comparison of the actual video as well as timed shot.



How is editing  a music video different from editing a thriller?
The editing tends to be more rapid in a music video, and in the music video the edit goes along with the speed of the music, such as cutting with instrument intensity, as well as lyrics.