Sexism in pop videos

 
 Laura Mulvey theories of sexism would apply here. Women here are sexualised as illustrated by the lyrics, which basically degrades them to sexual objects these women are sexualised by them running around in their underwear, or in an alternative video, naked. These women are bringing nothing to the song, not even a female singer, and are merely there as eye candy.

   However, even when a woman has a more prominent role, it still is sexual exploitation, as seen in Miley Cyrus's wrecking ball:



   Despite being the main singer, Miley is still sexualised by Goodwin's standards. This is most clearly seen by the fact for no particular reason, she is swinging around naked and licking a sledgehammer in a sexualised manner. This degrades her from singer to sexual object.

 

 

   This video is less sexist, due to the fact that is satire of the entertainment industry, where women are either supposed to be sexual or domesticated housewives,and the sexualization in the video is a parody of videos, especially of rap videos, which tend to objectify women in the manner portrayed.