Audience research

    As we found from our research, rock bands are very popular, as well as an internal narrative, which means when we do our song, our song should be by a rock band, and we should attempt to structure some sort of narrative within the video.

Digipack

    Digipacks are book-fold paperback or card stock outer binding, with one or more plastic trays capable of CD/DVD games attached to the inside, meaning the disc comes in a a plastic case.

   This is generally used for singles or special editions, and tall DVD digipacks is used as premium packaging for DVD/sets.

 What goes on a digipak?
Six Panels
Spine
Bar code
Track List
Disk impression
Membership postcard
Band info section
Free image

    





   This is the outline/ basis of the digipack that we will use when it comes to designing/making ours. The general outline would be something along the lines of a band member on each panel, and an edited back and front.


Here I analysed Emenim's 8 mile.





   

As you can see the disk follows the film like sense it's giving off, showing the singer on the disk.

The cover gives of an image of toughness, implying the album is going to contain some tough, gritty tracks, and clearly appealing to it's target audience

The back also gives off depressing vibes, hinting that the contents may have some slower more depressive themes in contrast to the normally fast, aggressive pace of the artidt.

Shot list

Tuesday, 25 November 2014

shot list

Shot List
Scene	Shot Number	Description
	1 2 3 4 5 6 7	A medium shot of instruments being prepared Guy 1 rage out of an office, as guy 2 shouts, in close-up. Cut to Guy 1 at home getting moaned at, in long shot Cut back to music room, various angles. Cuts to being moaned at in closer shot. Guy 1’s POV of him walking down the street Back to the band

   However this is the old shot list, and may be subject to change.

Narrative theory

   Narrative theory is the way is way the story is organised, and is generally broken down into several segments by Tzvetan Todorov
 
  Equilibrium is the balance, or peacefulness before the conflict, which then leads into the disruption, the problem which then leads to a resolution, the conflict ending by some means, creating the new equilibrium, which is not the same as the old equilibrium, as the characters and scenario have been changed due the events of the films.

   There is also a varying amount of side-plots, with typical hollywood story-lines primarily focusing on the main story, however in some films such as snatch, there is less focus on a singular overall story, and multiple sub plots.
 

  This is the standard operating model of most hollywood films of today, the basic
Equilibrium
Disruption
Resolution
New equilibrium


   This can even be applied to the thriller we did previously. Our thriller is a linear product, however, ors does not have much equilibrium,ad is quickly brought to the disruption, with not enough time for a long-term resolution, and no new equilibrium, and finishes before we reach resolution, therefore our thriller is stuck in the enigma stage.

      Roland Barthes described all text are complex bundles which can be either open or closed texts, which means the ending or message is either open, meaning open to interpretation, or closed meaning that the ending is definite, not open to forms of interpretations. An open text film would be a film such as inception or total recall. Most modern hollywood films come under closed text.
     Texts that can be read in a number of ways are considers polysemic texts.
 
   Vladimir prop also states that in all movies there are 8 character roles.
   1.Hero
   2.Villain
   3.Donor
   4.Helper
   5.Father
   6. Dispatcher
   7.Princess
   8. False hero.




Hero: Eminem
Villain: Stan

Equilibrium. though it may not be positive equilibrium, the status quo is Stan the obsessive fan. this is an example of a negative equilibrium. 

Disruption, though in this case, the disruption is more of an amplification of the equilibrium. 

The resolution is a negative resolution, making the whole theme overall negative. 

Donor: Eminem
Helper: Stan's wife/gf
Father: Eminem
Dispatcher:
Princess: Eminem
False hero:
    
  Todorov theory can be applied to this song as well. Despite being a state of turmoil, the equilibrium is that Stan is desperately trying to get Eminem to notice him. This then leads to the disruption of Eminem not noticing either his messages or his public appearances. Through a series of events, the issue is resolved when Stan kills himself and his girlfriend. the new equilibrium is that his little brother is following in his steps.

   Finally, the ending of this is an example of Roland Barthe's, open end theory, since it ends with the little brother following in his brothers footsteps, leading to possibly multiple endings to what later happens.

Michael Jackson

   Michael Jackson is reknowned for being one of, if not the most famous pop star of all time, and he's influence extends even to his music videos, being creative, and trendsetting the idea of telling a story within the music video.

    A good example of this can be seen in bad criminal.

   However, when he started out, the videos had a different feel to them.



    Back when they first started out, the Jackson 5 had a very upbeat performance, but no music video as was common for the time, and was less narrative based and aggressive as Michael Jacksons later performance.Due to this being a recording of a live performance, there is no lip[ syncing present within this video.



   Later on came Billie Jean. While not his first music video, it is a good example to show how MJ's videos changed over time. Unlike his more upbeat performances as one of the Jackson 5, this song, and especially the music video for it, were more pessimistic, as this video shows a empty, bleak rendition of America, with MJ trying to improve it via helping people, in this instance giving money to the poor. However, due to this it fits more genre conventions, such as dance moves in a music video, and amplification.



   Thriller is possibly the MJ's most famous production, costing at the time $500,000, which is nearly $2 million. To fund this, they brought out a 2 part documentary. The final product sold over 9 million copies, nearly unprecedented for the time. While different from the norm, it still fits multiple of Goodwins conventions.

Bad