Purpose of music videos

   Promotional music videos tend to be made to help attract attention to a music video. This is referred to as synergy.

  Example's of synergy can be seen as one strand of a multimedia campaign. the songs produced is then broadcasted via television, radio, etc. There is often clear sense


   A good example of this is the song Skyfall by Adele, for the song Skyfall, which was both the opening song of the film, and was played on tv.


   Another example would be the song Love is all around, by wet wet wet, which was used to advertise 4 weddings and a funeral, which saved the films failing by showing clips of the film, and was popular enough to stay in the charts for 19 weeks before the band requested that it be taken down due to being over-played.