A model of media

   

Audience research

 
   These results show us an audience preference for rock videos, preferably with a story. Therefore if we make a narrative based rock video, we will reach the widest possible audience,

shooting schedule

Day	Scene	Location	Equipment	Costumes	Props	Cast +Crew
Saturday 29th Sunday 30th Sunday 30th Monday 1st	Scene 1 Scene 2 Scene 3 Scene 4	music rooms Office House Music room	Various instruments and camera. Multiple pieces of camera equipment. Camera equipment. Various instruments and Camera equip	Smart casual Officewear Casual wear Smart casual	Instruments. General office content. Empty bottles Instruments	Darren, Grant, Connor and various classmates.(Same throughout)

Gaining permission

   this screenshot is us getting permission from the band. However due to the lack of contact mediums, as facebook and twitter for the band have been cancelled since the bands conception, and although we have received  no permission, we have not been told that we can't use it. We have since sent another email, again to no reply, and we are assuming we can use it, without fear of copyright.

Blog 10: Jamie Thraves

Song lyrics

      I don't really want to
I don't really need to
Really would have been to
Cause it still won't please you
Know the path i'm going down
Know the way i want to live
So yo don't have to try in the
Sea of emptiness

Chorus (P1)
You only have one chance in life
So make sure that you get it right
so what you really want to know.

Chorus (P2)
So don't give up.
Don't give in
Don't let all the people in
Make you feel like
you were wrong
You were hooolding on


   This is not about me
This is not about you
Open up your eyes and see
You know what you need to do

Chorus P1
Chorus P2
Chorus P2
Chorus P2

Artist profile

    07-seven days are a American band that we picked due to their easy to understand lyrics and relatively slow pacing, making easy to lip synch and mime instruments along to.

  The band started in 2009, when the lead singer and guitarists realised they shared similar tastes in music, and later picked up a drummer and bass player.

blog 1 styles of music video

Blog 9: Katy Perry- how her pop videos appeal to her target audience and reflect her private life.

Blog 9. Katy Perry – how her Pop Videos
appeal to her target audience and reflect her
private life.

Target audience = young girls (14-17).


Katy Perry has to:

a) be like an older sister / friend

b) reflect some of the anxieties young girls have

c) be someone young girls can admire and want to be (appear sexy in
a non-threatening way).
                                                                                                                                                                 
Katy Perry – how her Pop Videos appeal to her target audience
and reflect her private life.


Download and analyse each of these Katy Perry videos. As part of your analysis refer to Goodwin’s 5 characteristics).

.Music videos demonstrate genre characteristics
(e.g. stage performance in metal video, dance routine for boy/girl band).
There is a relationship between music and visuals
(either illustrative, amplifying, contradicting).

The demands of the record label will include the need for lots of close ups of the artist and the artist may develop motifs
which recur across their work (a visual style and ‘fireworks’?).
There is frequently reference to notion of looking (screens within screens, telescopes, looking into the camera etc) and
particularly voyeuristic treatment of the female body. Katy Perry’s videos appear ‘Feminist’ but she also appears ‘sexy’ in
parts.
There is often intertextual reference (to films, TV programmes, other music videos etc – “Wide Awake” refers back to
“California Girls” and “Firework”).
                                                                                                                                                           


Katy Perry – how her Pop Videos appeal to her target audience
and reflect her private life.

Target audience = young girls (14-17).


Katy Perry has to a) be like an older sister / friend b) reflect some of
the anxieties young girls have c) be someone young girls can admire
and want to be (appear sexy in a non-threatening way).


Download and analyse each of these videos. Analyse (use Goodwin’s
six characteristics).


Katy Perry – how her Pop Videos appeal to her target audience
and reflect her private life.
                                                                                                                                     
“Hot and Cold” 2008


Presents herself as a victim – slightly comic – everybody’s friend – laugh at
herself?



                                                                                                                                       

Last Friday Night (2010)

Not afraid to be ugly (braces) – becomes beautiful.

  Targets possible insecurities of young girls such as superficial appearances and the need to feel accepted amid a very active time in life. It shows this via a relatively unattractive Katy struggling to find acceptance until she changes her appearance to fit in.

   This does not entirely fit in with Goodwin's theory, since there are no inter-textual references or screens involved during the filming.
•



•

“Firework” 2010


   The point of this video is to tell girls, or people in general that is okay to be who you are, no , matter your shape or sexuality.

•

Elaborate special effects.

Lacks the screens or references of Goodwins theory
However, use of obesity in women and homosexual males averts Laura Mulvey's theory of it being solely the male gaze
This is fitting as the song is not meant to be about a singular demographic, in fact the total opposite, wherein no-one should be excluded.

•

Katy Perry – how her Pop Videos appeal to her target
audience and reflect her private life.

“California Girls” 2010

New – sexy image (Dating Russell Brand) – alienate young audience?

    In Mulveys theory, this is sexualising and objectifying her, in a meta theory some could see this as how people in the media saw Perry. It also consistently follows the male gaze, and draws attention to it through innuendos and imagery.
   
  In terms of Goodwins theory, there are multiple close ups of both Katy Perry and Snoop Dogg, and is combined with a sense of voyeurism, especially in the ''cloud'' shots where Perry appears to be naked, although the rest of the song could apply, with women seen walking around in varying amounts of clothing.
  The lyrics illustrate in a symbolic way, of how ''sweet'' the aforementioned California girls are.
•

Wide Awake” 2012

Reconnecting with teenage fans – almost an apology – Russell Brand figure – female
empowerment.

   in this particular video,  the song is amplified over time by the video, which shows her encountering hardships, and overcoming them, and in some aspects could almost be seen as an apology to teenage fans, after the objectification of herself in songs such as California girls.

   Goodwins theory can be seen here, as seen in the mirror hallway, though instead of a screen showing voyeurism, it's used in the video to show reflection of how she alienated her fanbase to become more of an idol.
  However, both Mulvey and Goodwin are subverted in this as due to this being a self-aware video, the sexualisation happens at the begging, and then the rest of the video is showing regret to choices like this.



“Roar” 2013


•
  This video appears to be a callback, or possibly a return to the old Katy Perry, appearing to be colourful, fun, and, unlike in previous songs still somewhat sexual, but instead for herself, and not because men want her to be.

   Laura's theory is somewhat subverted, as instead of being sexualised for the male gaze, she does it for herself, as a form of female empowerment.

  This is true for Goodwin as well. However, this video does however contain several of his other theories. This video is presented as a spoof of the old Technicolour movies, as well as the amplification, the jungle themed lyrics go with the jungle themed video, as well as lot of close ups of the singer, as even the thumbnail shows.


•

Narrative theory

   The narrative is the way the story is structured .
     The thriller we made followed the main character,  for a few minutes in slower continuous shots and

Purpose of music videos

   Promotional music videos tend to be made to help attract attention to a music video. This is referred to as synergy.

  Example's of synergy can be seen as one strand of a multimedia campaign. the songs produced is then broadcasted via television, radio, etc. There is often clear sense


   A good example of this is the song Skyfall by Adele, for the song Skyfall, which was both the opening song of the film, and was played on tv.


   Another example would be the song Love is all around, by wet wet wet, which was used to advertise 4 weddings and a funeral, which saved the films failing by showing clips of the film, and was popular enough to stay in the charts for 19 weeks before the band requested that it be taken down due to being over-played.

Blog 8: Star theory Britney spears

   Britney Spears hit single ''Hold it against me'' has caused some dispute as to the interpretation of the music video:

   The Rise and fall:

        

        One interpretation is that the video symbolizes the rise, breakdown, and re-rises of Britney's fame. The video starts with a meteorite hitting the Earth containing Britney who then rises to fame.  She is then surrounded by cameras showing that she is under the constant eye of the media, public and media industry. 

   She is then uplifted, showing her rise through the music industry. However things take a darker turn, with her fighting herself and spraying paint over her past videos, showing how her breakdown tainted her image.  Then when she get's into a fight with herself, this is symbolism of how she was fighting her inner demons, leading to the finale of her being a superstar back to reclaim,her title.

      However a different interpretation could be that she is instead under constant surveillance, and following Laura Mulvey's gaze theory, she is being overtly sexulised, by exposing herself, as well as constant product placement of products such as GoFish  and various perfumes. The camera's show Mulvey's voyeurism theory as it symbolises her under constant viewing from the male gaze.

    However, this trend of sexualisation that Mulvey proposes has some merit. One of Spears earliest videos is one more time:

     There are 2 ways to look at this, either A) Mulveys perspective. Here Spears is a poor young girl being exploited by the patriarchy, and sexualised by the patriarchy, when she is is too young and new to the industry to understand whats fully going on, or b) She realised, or at least her choreographer/ video planner knew they use sexualisation to sell her and break her into the industry. Either way, it was a success proving one of these theories correct.

Music video: Risk assessment

Risk Assessment

Group Members:                                                                                        Location:

Hazard	Person(s) at Risk	Likelihood of Hazard 1 – Extremely Unlikely 5 – Extremely Likely	Severity of Hazard Outcomes 1 – Very Low Risk 5 – Very High Risk	Risk Level (Likelihood + Severity) 2	Measures to Take to Manage Risk	Risk Managed? Y/N
Train travel	Might trip and fall down the gap when getting on or off train.	2-Unlikely	4- Could cause serious damage.	3	Be careful when negotiating the big step when getting on or off the train.	Y
Weather	Could slip in the rain or snow.	3- possibility	3-Cause and temporary injury	3	Careful when negotiating extreme weather conditions.	Y
Getting ran over	Could get hit by a car when crossing a road	3- possible	4- could cause serious damage	3.5	Always wait with anticipation for the green man and only cross when road is clear.	y
Chocking	Could chocke when eating lunch	2- unlikely	5-Could cause death	3.5	Always chew food thoroughly and check for bones.	y

Music video: Treatment plan

Treatment

Group Roles Cinematography: Darren Mis-en-scene: Darren, Grant, Connor Sound: Connor, Grant Editing:Connor, Grant

Title: Music video Tag Line:

Synopsis:     When we go out and film, we're going to attempt to film a dramatic/tragic narrative, to fit the mood of the music. We aiming to achieve in filming the feeling of loneliness and despair, thus using amplification within our project to match both music and video.

Key Genre Conventions: Amplfication: By using slow, low action footage, we're matching the slow depressive, but ultimately hopeful feel of the music to be reflected in our video.