Editing the music video.

   

Editing the music video

Editing the music video was a long and tedious process. This was because we had to have so many cuts in order to fit the pacing of our song. This was okay it was just our lack of shots that made it difficult to stick to this fast pacing, because of this you do see some repeated shots in the finished products but we got away with it a little bit due to the repeated shots being mainly band room footage so it still looks natural.

Below is a photo of our chief editor doing the work.

When editing the video we had a play around with transitions and video effects to try and make our footage look a little more interesting, however when showing this to a small audience nobody liked the transitions and it looked as if it slowed down the pace of the editing whilst the some was very fast paced. We therefor decided that in our final piece we would have no video transitions or effects at all, this made our music video look a lot faster and more convincing as a music video.

Whilst editing our video we got a lot better at using the editing software which made the video look a lot smoother, this is because I learnt how to use all of the things that Adobe Premier Pro had to offer.
As a result we felt that the music video is very good and is the best product that I have made including last years thriller.

Overall I feel that our final product was very good, this is down to good shots and good editing. The music video would have been a lot better if we had more shot variation however this was not possible due to camera issues when filming and lack of time. If we had more time our final product could have been even better with a wide range of locations and more creativity, this had to be limited to to time and location constraints.

The video editing software that we used was Adobe Premier Pro as we were better as using it than final cut, and it's more practical as we had to hope our macs were free, whereas with the windows PC we could go on any free computer and continue.

Filming the music video

Filing the music video was a difficult and time consuming process. this was because it is hard to create a good music video that includes key conventions. We also had to overcome things such as weather and lighting difficulties as well as travelling to locations at a convenient time for everyone.

We also had to take in consideration how congested the place was as we didn't want random members of the public in our shots. Another difficulty was transporting the camera equipment, as we were travelling on crowded buses it became a nuisance to try and keep things such as the tripod out of peoples was.

   Though the equipment was good, both the camera and the tripod, we ended up needing some more footage, both for more variety and some of our previous shots were unusable. However, this lead to issues of it's own, Namely that the camera ran out of storage, and due to time constraints we had no more time to film. This can show in some points, since we have repeated band room footage. 

  On a less technical level, was the noise level. Due to the various noises of Dagenham, it made it sometimes difficult to lip synch, as it would be hard to hear the lyrics when they started and when they continued after pauses. However, even if the overall footage wasn't great, the lip synching came out pretty well.

Storyboard

These are the posts that make up our storyboard.

Creating the digipak

 For our digipak, we ended up inspired by this digipak from the Gorillas. This is because it is simple, yet effective, using a variety of bright colours to garner attention. Due to our lack of skill when it comes to editing, a simple yet effective edit was what we needed.

  We took the pictures we needed with an iPhone camera. After some brief editing, we ended up with our final product.

Music video final cut

 

Magazine Advert

This was our preliminary piece. Due to time and lack of research had it lacking in several features commonly seen on magazine adverts, such as QR codes, or any reviews.

Digipack

Music video: Rough cut

Music video rough cut, our preliminary video.

Styles of music video.

Magazine advert

  This was our preliminary, and as you can see, it came out quite rough. This was due to time and lack of technical knowledge.

 

This is one of our more final version.